- Lead with the inbound referral source — the founder's last deal at Acme was won on personalization at scale.
- Frame Pregame around the Salesforce write-back — Acme runs SFDC central, this is the integration that closes the loop.
- Show 60-second Brief generation live. Acme's team has explicitly asked for sub-minute turnaround.
Acme published a hiring post for a Senior Salesforce Admin two weeks ago (Stack Overflow). Series B extension announced via TechCrunch nine days ago. New VP of Sales started last month (LinkedIn).
Jordan Reyes (VP Sales, decision maker)
Priya Shah (RevOps Lead, evaluator)
Sam Okafor on the call as procurement observer.
Linked Salesforce Opportunity: Acme — Discovery Q3. Stage: Qualification. Value: $48,000 (annual). Last activity: 11 days ago, email from Jordan. Risk Flags attached: Stale CRM data.