Close CRM Integration — Pregame
Close CRM API Key
Required to push readiness summaries back to Close CRM. Get your API key from Settings → API Keys in Close. The key is stored securely and never shown in full after saving.
Not set
Close API key format: starts with api_. Found in Close under Settings → Integrations → API Keys.
Webhook Configuration
Copy this URL and signing key into Close CRM under Settings → Integrations → Webhooks → Create Webhook.
Webhook URL
Loading…
Signing Secret
Close uses this to sign webhook requests. Click to reveal.
clsec_••••••••••••••••••••••••••••••••
ℹ️
In Close: go to Settings → Integrations → Webhooks → Create Webhook. Paste the URL above. Subscribe to events: activity_meeting.created, opportunity.created (optional). Paste the signing secret into the signing key field. Close will send close-sig-hash and close-sig-timestamp headers with each request.
How It Works
From Close CRM activity to pre-call readiness intelligence in under 60 seconds.
1
A meeting is logged in Close CRM
When you or your team logs a meeting activity (or creates an opportunity) in Close, Close fires an activity_meeting.created webhook event to Pregame with the lead and contact details.
2
Pregame validates and extracts the lead data
The webhook is verified using your signing secret (HMAC-SHA256 via close-sig-hash). Contact name, email, company (lead name), and meeting time are extracted from the Close payload.
3
Readiness signal generated automatically
GPT-4o-mini researches the prospect and company, pulling in live trigger events (funding, leadership news, product launches), then builds a personalized readiness signal: company snapshot, 5 talking points, objection prep, and a follow-up draft. Included in your plan.
4
Readiness signal pushed to Close + emailed to you/div>
You get an email with the readiness signal and link. If push-back is enabled, Pregame also creates a note on the Close lead record with the prospect summary, top talking points, and a direct readiness link — so the context lives right in your CRM.
Activity Log
Recent webhook events from Close CRM. Keeps last 200 events per user.

Loading…